CASE STUDY / Founder · Digital Project Manager · Strategy · UX · Web Development

PHI CODEMaking complex services easier to understand and act on.

Digital strategy and product direction for a consultancy blending positioning, web services, content, and lead-generation journeys.

ROLEFounder · Digital Project Manager · Strategy · UX · Web DevelopmentSTACKHTML5 · CSS3 · JavaScript · PHP · WordPress · UX · SEO · Forms · AI Workflows

01 / CONTEXT

Context

The offer combined consulting, branding, development, SEO, and maintenance. That breadth needed to become clear categories, usable journeys, and a compelling value proposition visible from the first screen.

Independent digital consulting business in evolution, with ongoing positioning and service-architecture work.

02 / ROLE

My role

Founder · Digital Project Manager · Strategy · UX · Web Development

Reframed services around customer problems and expected outcomes.
Defined content hierarchy, information architecture, and lead-generation routes.
Directed visual identity, responsive design, and front-end implementation.
Implemented and reviewed web components, forms, SEO, and metadata structure.
Designed AI-assisted diagnosis and documentation workflows as a commercial-process evolution.

03 / DECISIONS

Decisions and deliverables

Problem	Decision	Purpose
Internal jargon	Explain services through customer needs and search intent.	An understandable offer without prior brand knowledge.
Fragmented services	Introduce entry paths and coherent CTAs.	More direct inquiry journeys.

04 / PROCESS

Delivery process

01
Discovery
Positioning audit and communication friction.
02
Offer
Service categories, vocabulary, and promises.
03
Experience
UI/UX, front-end, contact journeys, and SEO structure.
04
Evolution
Diagnosis workflows, AI, and search-oriented content.

05 / IMPACT

Deliverables and status

01core value proposition

03priority service families

UXclear entry journeys

SEOsemantic structure

Key architecture, content, and web-experience deliverables have been developed for the brand. The V3 update is still in progress; no unsupported conversion or revenue-growth claims are presented.