01 / CASE STUDYDIGITAL STRATEGY · SEO · CRO · ANALYTICS
Bienestar Platino
Turning an informational site into a measurable acquisition system: SEO architecture, structured data, Google Ads, GA4, and conversion paths.
View case studyDIGITAL PROJECT MANAGEMENT · CREATIVE OPERATIONS · WEB STRATEGY
I’m Miguel Peralta, a Digital Project Manager with 15+ years connecting business goals, creative teams, and web development. I organize delivery, contribute to implementation, and measure what happens after launch.

SELECTED WORK / 01—03
Not just a gallery of screens. Every case explains the challenge, decisions, my contribution, and the evidence available.
01 / CASE STUDYDIGITAL STRATEGY · SEO · CRO · ANALYTICS
Turning an informational site into a measurable acquisition system: SEO architecture, structured data, Google Ads, GA4, and conversion paths.
View case study
02 / CASE STUDYWEB APPLICATION · UX · PHP
Design and development of a private app to organize, preview, and manage files through a responsive web interface.
View case study
03 / CASE STUDYCONSULTING · STRATEGY · DEVELOPMENT
Reframing positioning, service architecture, and the web experience for a digital consulting business.
View case study04—07 / SELECTED WORK
Supporting work showing adaptability across platforms, clients, and disciplines.

Environmental conservation website: identity, narrative, and web development.

Corporate landing page for a speaker and leadership consultant.

Custom administration dashboard for a community platform.

Brand campaigns, creative direction, and content production.
HOW I WORK / 02
My work begins by defining the business problem and ends by checking that the solution can run, be measured, and keep improving.
Understand users, goals, constraints, stakeholders, and success criteria.
Define scope, deliverables, sequencing, risks, and ownership.
Coordinate design, content, and development; contribute directly when useful.
Cross-device QA, accessibility, SEO, tracking, performance, and launch.
Review data, identify friction, and plan the next iteration.
CAPABILITIES / 03
Project management · Scope & roadmap · Cross-functional coordination · Stakeholder communication · QA and delivery · Agile / Scrum (foundations)
HTML5 · CSS3 · JavaScript · PHP · WordPress · UX/UI · Information architecture · Responsive design · CRO
Technical SEO · Schema.org / JSON-LD · GA4 · Google Tag Manager · Google Ads · Conversion events · PageSpeed Insights · Search Console
Notion · Figma · Google Workspace · WooCommerce · Git / FTP · ChatGPT · Claude · Prompt engineering · AI-assisted workflows
ABOUT / 04
My career began in visual disciplines and creative direction, then evolved into project leadership, web development, and digital strategy. This combination helps me connect designers, developers, and business stakeholders while staying focused on delivery.
I have led initiatives through PHI CODE, KINTUOS, and independent work, while coordinating training programs and teams. Fine art still informs my visual judgment; it supports my professional work rather than defining it.
Download CV (PDF)CONTINUOUS LEARNING
Relevant supplemental training; certificates demonstrate learning, not project results.
Case studies link to real work and explain my role. Professional testimonials will be added only when authorized for publication.
CONTACT / 05
Open to Digital Project Manager, Creative Operations, Web Project Manager roles, and agency or growing-team collaborations.